Buying a car from the dealership can be a pretty funky experience. This is Carvana's 'The New Way To Buy A Car Smell." It's Paraben-free, car dealership-free, and it can only be experienced 100% online.

When you buy your car online, you free yourself from the dealership. And you set a wavy person free, too.

The Genesis Invitational is the big moment for GenesisUSA. While this is a golf event, we wanted to reach out to more than golfers. It’s why we had comedy personality and non-golfer, Atsuko, show viewers the ins and outs of this event. And the cars.

Creating support stories for the second screen.

From brand campaign extensions, to event spaces, to experiences, I help concept and create content and stories for GenesisUSA’s social outreach.

Currently helping build the voice and the tone of the brand. More of that to come.

For now, check out some of the things I’ve helped create at: instagram.com/genesis_usa

We all grew up. Now your username can too.

The most requested feature from the Snapchat community was the ability to change their middle school chosen cringey username. Which is why we created a film featuring users who stuck it through with their embarrassing names for ages before we let them know they can now change their names.

While in Wieden+Kennedy’s W+K12 program, I wrote a Tweet that the Old Spice team actually liked, so they Tweeted it.

It was the first time I felt like an actual copywriter. Which is why I’m dedicating a page in my book to this Tweet.

Even though this was a big deal for me, for the Old Spice team, it was just another Tuesday.

I got to do some social writing for the Wienerschnitzel brand. And I’ll admit, it was a refreshing change to write a bunch of wiener jokes at work and get accolades for them rather a stern talking to from HR.

Car buying is fun until you step foot on the dealership.

Then you have to play their dealership games. And you best believe, those odds are never in your favor.

The G70 is a crowd favorite in the Genesis lineup. The model customized the most and the model beloved by gear heads the most. Which is why we created a series that called out the thing they love — data, numbers, and details.

This content increased interaction with the audience so much, the Genesis client called for this concept to be applied to other Genesis models.

Wanting to create awareness for Hyundai's SUV lineup, we created a lifestyle quiz, completely on Instagram, that helps choose which SUV best suits you.

Click here to take the quiz and see which Hyundai SUV is best for you.

Hint: Do the quiz in-app for an optimal experience.

Hint 2: Eat pizza while taking the quiz for an even more optimal experience.

We wanted to give the Snapchat community a fun way to remember the year with a recap that features none other than themselves.

What makes a friend a best friend?

With Carvana, there is no middleman in the car buying process.

Just you and the car. Kinda like a duet. So made a commercial featuring a duet.

After years of the tagline, “The New Way to Buy a Car” Carvana began to work on a re-brand which included the need for a new tagline. I wrote that tagline.

I was told copywriters write billboards. So I wrote billboards. Here are some lines that were written for Carvana. If you're lucky, you might see them around in the wild.

If not, you can see them here.

Wanting to add a bit of warmth to the cold city this holiday season, Miller Lite—with the help of street artist, London Kaye—created a giant ugly sweater greeting the people of New York.

After a long journey, the original Steinie bottle comes back home for a limited time.

Showing just how satisfying easy can be — pairing those human emotions with Carvana’s easy-to-use interface.

A series of :15 digital videos that don’t just show how dumb bogus dealer fees are, but also how dealerships nickel and dime you by charging you for the simplest and dumbest things.

Some fun, non-traditional ideas that weren’t on TV, but still deserved their :30 of fame.

Ralph and Vanellope discover just how easy it is to buy a car the new way. Collaboration with Disney for their new movie Ralph Breaks the Internet.

To bring this idea into the digital world, not only did we have Ralph wreck our main banner, we took the racers from the movie and inserted them into our search page.

If customers spotted in our Vehicle Display Page (VDP), not only could they tour the car, they could enter for a chance to win tickets to the Hollywood premiere.